Sign up now for the Alliance Open House so that you can take part in all of the entertaining events and educational workshops scheduled .

Friday, October 8 12:00 PM – 2:30 PM Harrison Rooms A & B ♦ Mayfair Games’ Demo-2-Demo Session #1 (pre-registration required) – Games included in the demo program are Klaus Teuber’s Wacky Wacky West, Heinrich Glumpler’s Ablaze, Toledo and Intrigue. In addition to the four complete games, retailers completing the program will receive demo scripts, demos on DVD, and a Mayfair pin. Retailers must be present for the entire session to claim the rewards.

1:00 PM – 6:00 PM
Outside Harrison Rooms A-D

♦ Open Gaming – This is the perfect opportunity for you to expand your retail repertoire and games expertise, even if you’ve never played or sold games before. On hand to assist you will be experts from a veritable Who’s Who of the gaming industry, including representatives from Alderac Entertainment Group, Days of Wonder, Fantasy Flight, Konami, Mayfair Games, Steve Jackson Games, WizKids/NECA, Wizards of the Coast, and more.

1:30 PM – 2:30 PM Harrison Rooms C & D ♦ Fantasy Flight Games in 2010 and Beyond – Come hear about the key upcoming releases direct from Fantasy Flight Games. See what’s in the works for FFG’s Role Playing, Board Game Supply, and Living Card Game lines through the Holiday season. Find out more about Deathwatch, Dungeon Quest, Warhammer Fantasy Role Play, and much more. Find out what retailer support you’re not taking advantage of that’s offered by FFG. Plus, talk directly with staff from FFG.

3:00 PM – 5:30 PM
Harrison Rooms A&B

♦ Mayfair Games’ Demo-2-Demo Session #2 (pre-registration required) – Games included in the demo program are Klaus Teuber’s Wacky Wacky West, Heinrich Glumpler’s Ablaze, Toledo and Intrigue. In addition to the four complete games, retailers completing the program will receive demo scripts, demos on DVD, and a Mayfair pin. Retailers must be present for the entire session to claim the rewards.

3:30 – 5:30 PM Harrison Rooms C & D ♦ Wizards of the Coast: LEVEL UP! – Using the Wizards Play Network to establish your store as the destination for great game play in your community.

6:30 PM – 9:30 PM Anthony Wayne Ballroom ♦ Sponsor Presentations & Mayfair Games’ Family Business Massive Dinner-Time Demo – In addition to presentations by Alliance Open House Sponsors, Platinum Sponsor Mayfair Games will host an exclusive, massive demonstration of their Family Business game during dinner on Friday. Every attendee of the demo will be an active participant, and each store represented will receive a freecopy of the game following the demonstration.

Saturday, October 9

11:15 AM – 12:15 PM
Harrison Rooms A & B

♦ Fantasy Flight Games in 2010 and Beyond – Come hear about the key upcoming releases direct from Fantasy Flight Games. See what’s in the works for FFG’s Role Playing, Board Game Supply and Living Card Game lines through the Holiday season. Find out more about Deathwatch, Dungeon Quest, Warhammer Fantasy Role Play, and much more. Find out what retailer support you’re not taking advantage of that’s offered by FFG. Plus, talk directly with staff from FFG.

2:15 PM – 3:15 PM
Harrison Rooms C & D

♦ The Decider – How Your Customers (and Everyone Else) Decide What to Buy –  Presented by Castle Perilous Games & Books owner, American Marketing Association member and Southern Missouri State University instructor Scott Thorne, PhD. Every hour of the day people make decisions: get up or hit the snooze button; eggs & bacon or just coffee for breakfast; try the new X-Men title or stick with Superman; D&D or Pathfinder. Our day is a continuous series of decisions. It doesn't matter what the decision is… the consumer goes through the same process as you in making it. This Workshop looks at how the process works, and more importantly, how your store can influence it.

3:30 PM – 4:30 PM Harrison Rooms A & B ♦ Wizards of the Coast – WotC representatives offer Open House attendees an exclusive sneak peek at Magic The Gathering and Dungeons & Dragons product line-ups for Fall 2010 and onward to 2011.

4:15 PM – 5:45 PM
Harrison Rooms C & D

♦ Social Media: Boosting Business with Today’s Online Technology – Presented by A Comic Shop’s Jason Blanchard, who discusses the latest cutting-edge options for going beyond your website and adapting social media into your marketing plan! This Workshop wowed retailers in Chicago at Diamond’s Retailer Summit – don’t miss this chance to get invaluable info on the latest social media marketing strategies!

Look for continuing updates featured in the Alliance Alert, Diamond Daily, and this website.