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Diamond's Announces 2018 Summit Workshops

While the Diamond Retailer Summit is your chance to meet fellow retailers, company leaders, supplier representatives, and Diamond personnel one-on-one, it's also an opportunity to learn at workshops designed to help you acquire new knowledge and help you build your business. Diamond's slate of 2018 Retailer workshops features a variety of topics that both new and veteran retailers can learn from, and features two speakers with industry knowledge and experience in marketing for small businesses!


 

Selling in a Showrooming World

The world of smart phones has taken showrooming to a new, brazen level. This presentation by Speaker, Author, & Retail Educator Phil Wrzesinski teaches you one eye-opening truth about these customers and shows you how to deal with showroomers the right way so that you can win back some of that business. You’ll walk away with insights and techniques that will raise your conversion rates through the roof.

Guest: Phil Wrzesinski, Author & Retail Educator

 

Comics, Food & Bev

From coffee or craft beer to donuts ice cream, or pizza, comic shop retailers are successfully combining food and beverages into their businesses. Join Diamond Outside Sales Manager Eric Hitchcock and a panel of your fellow retailers to discuss the pros and cons and best practices and pitfalls to consider when adding food and drink to your business.

Moderator: Eric Hitchcock, Diamond Outside Sales Manager
Panelists: Aaron Haaland, A Comic Shop | TBD

 

Building Strong Community Partnerships

Building strong community partnerships is key to long term success in business. Be on hand when guest speaker Chuck Robinson shares proven methods you can use to establish and maintain partnerships with other businesses and nonprofits in your community.
 
Guest: Chuck Robinson, former President of the Pacific Northwest Booksellers Association


Making the Most of Diamond's Marketing Tools 
From Diamond's Facbook and website New Releases widget to videos and social media tools available for download, find out about all the great resources at your disposal from Diamond to muscle up your marketing mix!
Moderator: Andrew Mueller, Diamond Consumer Marketing Manager
Panelists: TBD


Main Street Marketing on a Shoestring Budget
Not every business has tens of thousands of dollars to spend on advertising. If you have a limited budget, join Speaker, Author, & Retail Educator Phil Wrzesinski to learn seven proven techniques for getting traffic through your door at minimal or no cost to you.
Guest: Phil Wrzesinski, Author, & Retail Educator


Pop-Up Shops and Side-Kick Sellers
Every hero needs a side-kick and comic shops are enjoying the benefits of pop-up shops and auxiliary locations. Join Diamond Outside Sales Manager Tim Kartman and a panel of your fellow retailers to discuss how you can boost your revenue without busting your budget!
Moderator: Tim Kartman, Diamond Outside Sales Manager
Panelists: Brad Bankston, Austin Books | Neil Kotler, Retro Rocket
 
 

2018 Diamond Summit Guest Speakers

  Phil Wrzesinski is an entrepreneur and public speaker who honed his skills running Toy House & Baby Too, the largest independent toy store in America, from 1993 through December 2016. During his time at Toy House & Baby Too Phil also started a weekly radio show, monthly magazine, and successful speaking career. Phil brings his decades of experience in running a small business to the 2018 Diamond Summit with the workshops Selling in a Showroom World and Main Street Marketing on a Shoestring Budget.
 

Chuck Robinson, with his wife Dee, founded Village Books in Bellingham, Washington in 1980. He served on the boards and as president of both the Pacific Northwest Booksellers Association and the American Booksellers Association, for which he taught booksellers schools for more than ten years. He has been deeply involved in community organizations, including as a founding board member of Sustainable Connections and City Club of Bellingham. He currently serves on the board of the Whatcom Community Foundation. Chuck will bring his decades of community partnerships and bookseller knowledge to the 2018 Diamond Retailer Summit with the workshop Building Strong Community Partnerships.

 

 Both Phil and Chuck will also be available to talk with attendees during the suppliers showcase Exhibit Hall from 3pm to 6pm on Thursday, April 5th.