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Diamond Retailer Summit 2019 Workshops

While the Diamond Retailer Summit is your chance to meet fellow retailers, company leaders, supplier representatives, and Diamond personnel one-on-one, it's also an opportunity to learn at workshops designed to help you acquire new knowledge and help you build your business. Diamond's slate of 2019 Retailer workshops features a variety of topics that both new and veteran retailers can learn from, and features a speaker with industry knowledge and experience in marketing for small businesses!


 

  • Retailing Workshops Session A, 10:10am - 11:00am
Ways to Boost Your Bottom Line

When retailers look at ways to increase profits, their energy is often focused primarily on ways to attract new customers and sell more to their existing customers. While important, those aren’t the fastest way to improve your financial footing. In this workshop, former Lone Star Comics / mycomicshop.com GM & CRO, business owner, and current Diamond VP-Retailer Services, Chris Powell, discusses areas of your business on which you can focus, methods to control costs, increase productivity, and market your business, all with an eye toward putting more money in the bank.

Generation Next

You’ve got a good base of customers, ones who make the cash register rings each week. But it’s the next generation of comic shop customers that you need to start cultivating—and now. Comics retailer Jay Bosworth and his team (Maximum Comics, Las Vegas, NV) give you step by step instructions to take with your store, and in your community, to develop a new young customer base. 


  • Retailing Workshops Session B, 2:10pm - 3:00pm
Word of Mouth Marketing: In the Age of Social Media 
No matter who you ask, all marketers will agree that Word of Mouth (WOM) is the best form of advertising around. Nothing is as powerful as a recommendation from a friend or family member. Even WOM from complete strangers ranks higher than traditional advertising for being more trustworthy and reliable and effective at getting people to buy. But how do you generate effective WOM? Fortunately, in the age of social media, it’s easier than ever—and noted entrepreneur and business coach, Phil Wrezinski (Phil’s Forum) will show you how!
Budgeting for the Short Term and for the Long Haul: Cash Flow Risk Management

You don’t just like comics retailing… you LOVE comics retailing! You’re in it for the long haul, no matter what it takes… but do you know what it takes?! Longtime retailers Joe Ferrara (Atlantis Fantasyworld, Santa Cruz, CA) and Mike Camp (Heroes & Villains, Tuscon, AZ) show you how to manage your cash flow for both the short and long term


  • Retailing Workshops Session C, 4:10pm - 5:00pm
Attract, Hire, Train, and Retain Millennials

Don’t believe what they say about this generation being lazy, self-absorbed, and entitled. Some of the hardest workers are Millennials. Find the right ones and treat them the right way and they’ll run through walls for you. This presentation from noted entrepreneur and business coach, Phil Wrezinski (Phil’s Forum) shows you how to find them, train them, and motivate them to do their best. You want young go-getters on your team? This presentation will show you where they are! 

"I Didn't Know I Could Do That!": A Run-Through of Diamond Tools and Services
Do you know how to optimize the Item Search on Diamond’s website?  Do you know videos are available for in-store loops?  Are you familiar with all the order history and account preferences you can access?  Find out more tips and tricks as Diamond’s Field Sales Manager Eric Hitchcock shows you how to make the most of Diamond’s tools and services.
 
 

2019 Diamond Summit Guest Speaker

  Phil Wrzesinski is an entrepreneur and public speaker who honed his skills running Toy House & Baby Too, the largest independent toy store in America, from 1993 through December 2016. During his time at Toy House & Baby Too Phil also started a weekly radio show, monthly magazine, and successful speaking career. Phil brings his decades of experience in running a small business to the 2018 Diamond Summit with the workshops Word of Mouth Marketing: In the Age of Social Media and Attract, Hire, Train, and Retain Millennials.

 

 Phil will also be available to talk with attendees during the suppliers showcase Exhibit Hall.